This is because of the waterfall of relevant, interesting, embarrassing Country Email List and viral advertisements we see and are sent to us. It is now almost daily. The Netherlands The situation in the Netherlands is very different from that in Country Email List the US. That turnaround in 2001, which required no fewer than 251 (!) amendments to the law, was beautiful and necessary – and I took advantage of it – but we soon returned Country Email List to business as usual. Okay, a stream of lavish weddings started, after all it was a catching up process of mainly older couples. And there was enough money to give the wedding market a considerable boost.
However, the Netherlands has been tolerant and Country Email List open since time immemorial. Think of the Huguenots, Portuguese Jews and all kinds of other immigration flows that have ensured that Amsterdam is the city 'with the Country Email List most Country Email List nationalities in the world'. From city marketers to politicians, everyone is talking about the '180 nationalities' in the city. In any case, it indicates that we are diverse, and that seems to fit well in our society. Also read: Marketing the Rainbow: the rules of audience segmentation Country Email List The expression “just act normal then you act crazy enough” is wonderfully applicable to much of our marketing and communication. You see more 'casual' than 'explicit.
Where abroad they clearly work with ticking as Country Email List many boxes as possible on the diversity list (just look at this McCain commercial), we are quite sober here. Gender is still used functionally in the Netherlands, but all other forms of diversity come to us more or less casually. And when it comes to Marketing the Rainbow Country Email List and representation, I mainly look here at the visibility of people. Not sticking rainbows on a product, the front door of the headquarters or Instagram. That is in fact quite Country Email List easy, usually temporary and then forgotten again: it often leans against pinkwashing . Please note: any kind of attention and support is appreciated, but also scrutinized – so do it right! Formula I developed the following formula to represent the process brands.