| Mobile users, traveling, #stayathome (March 2020) We prepared a visualization of areas in Italy, Germany, France and Spain, where Poles stayed during the weekend of 6-8th March 2020. “Poles” in Selectivv DMP are users, who have a Polish operator’s SIM card in their mobile devices and / or set Polish language. Selectivv. Where in Italy, German, France and Spain Polish spent their 6-8th March weekend? Increases year by year of Selectivv Handel index for discounters (February 2020) Data from Selectivv Handel in January 2020 show a decrease in the number of visitors to the research locations month to month.
What stores do Poles lack in their neighborhood? (November 2018) We have checked the possibility of predicting the shopping needs of Poles using the analysis of the inhabitants of the Krzyki district in Wrocław as an example. The research results carried out jointly with MANDS – Market and Opinion Researches were presented at the 19th edition of the Congress of Market and Opinion Researchers in Warsaw. Do festival participants in Poland and Romania differ so much? (November 2018) On 11-12 August in Bucharest for the 8th time, the Summer Well Festival took place.
The event organized by Orange attracted about 20, 000 people. Using our proprietary Selectivv – Geotrapping® technology – we’ve collected a database of almost 5, 500 smartphone and tablet users. The obtained sample was a representative group to carry out the analysis. Warsaw Security Forum 2018 (October 2018) Edition of the Warsaw Security Forum organized by Fundacja im. Kazimierz Pulaski attracted over 900 participants from 54 countries. We talked about the opportunities and threats related to the use of data on smartphone and tablet users in intelligence work, military activities and the daily work of security services. Mobile weather: app or www? (August 2018) At the end of July, we conducted a study aimed at showing where mobile users in Poland usually check the weather. Based on data from Selectivv DMP containing data from smartphones and tablets, we analyzed weather applications and mobile websites.
Where are the new metro lines needed in the capital? We have checked how Warsaw residents move around the city (December 2018) We have checked how Varsovians travel between particular districts. For comment, we asked Adrian Furgalski, vice president of the TOR Economic Advisers Team. E-Holidays of Polish people, do shopping gallery customers buy gifts online? (December 2018) On the basis of data from the mobile channel, we examined pre-Christmas shopping habits of Polish people.. In the study, we used data from the Selectivv DMP (Data Management Platform) platform, which includes information about 14 million mobile device users in the country.
However, more and more often people who are over 55 are also convinced to them. Is Galeria Młociny going to take off clients of the competition? – analyze of the opening weekend | Selectivv on ReDI (June 2019) Data seems to confirm all known assumption that Thursday is not the best day to compete or otherwise: other shopping centres did not lose because of new hot place (on Google Maps it already has over 500 reviews, rate 4, 1, constantly “way more people than usual” – which by the way may be caused by unusual traffic in this location before opening – and over 1, 300 photos).
European Rover Challenge 2019 – participant profile, source: Planet Partners Selectivv Index – Poles are less likely to visit commercial locations (November 2019) In October, for the first time this year, all Selectivv indices fell sharply. The last time such a situation occurred at the turn of the year. Measuring and analyzing the dynamics of changes in visits at selected retail outlets reflects the most current purchasing behavior of Poles and actual trends in the economy. Index Selectivv Handel - current value / October 2019 Selectivv Index – semi-annual summary (October 2019) Half of a year has passed since the first publication of Selectivv Index – indicators prepared on the basis of location data, reflecting trends related to trade and tourism. Index Selectivv Handel – current value / September 2019 Data from mobile in the fintech industry | Mobile Trends Conference for Banking (October 2019) Does the ongoing expansion of mobile devices shape the Polish banking sector? How did mobile affect the development of fintech? What factors influence the success or failure of a fintech mobile application? What is the future of the industry? What trends do we observe? On October 3-4, 2019, a special edition of Mobile Trends conference for the banking and financial sector took place at Warsaw’s Kinoteka.
People aged 36-40 attend league matches the most willingly and students constitute only 5. 59% of the public. Alternative forms of transport in the city | We are all more eco & smart (August 2019) Electric scooters, carsharing per minutes or applications for the transport of people are gaining popularity, changing our way of moving around the city. We note a continuous and very rapid increase in the number of people using this type of application. It is young people who use transport applications the most.
Constant research covers 131 precisely selected locations. They are selected to accurately reflect the characteristics of the market. Among analyzed gas stations are those belong to the largest concerns, as well as smaller, independent points. Database covers gas stations in large cities such as Warsaw, Gdańsk and Płock or smaller towns such as Andrychów and Żory. Selectivv – petrol market. Selectivv Index Gas Stations #SelSTACJE. Values of SelSTACJE indicators and trend line in the analyzed period. Overall picture of COVID-19 situation based on data from mobile.
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How the crisis impacted the number of visitors to commercial locations? (July 2020) For 16 weeks, starting from February 3rd, we collected and analyzed location data from four categories of retail outlets: hypermarkets (442 locations), discount stores (3, 976 locations), supermarkets (2, 538 locations) and small local stores (10, 136 locations).
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4 most popular weather applications and 5 mobile websites were selected for the analysis. Their popularity was determined based on the monthly number of active users, i. people who have used the application / website at least once in the last month. In total, over 5. 5 million users were analyzed. How do smartphone and tablet users use travel applications? (July 2018) Basing on data from Selectivv DMP, which contains an information from mobile devices, we checked the way users use transportation services. From the sample counted 1, 9 mln of users of applications in Poland only citizens of Warsaw, Krakow and Tricity.
Selectivv Index - increases in December, but the data do not inspire optimism (January 2020) Data for December 2019 show an increase in the Selectivv Handel index, i. the number of visitors to the analyzed retail locations month-to-month. Other indicators also recorded an increase in value: Selectivv Gas Stations and Selectivv Tourism. Publicis Media employees visit places with live music. Value Media chooses sushi (December 2019) In the research, we analyzed users staying in selected locations between 8-20 (work zone), where the largest media groups in Poland have their headquarters. The research sample finally amounted to 1, 244 people. The database includes location data in categories such as restaurants and bars, shops and shopping malls, gas stations and car dealerships, various sports facilities and many others.
Traffic changes in mentioned malls were not significant and oscillated around 1-4% less than usual. App-clients visits brick & mortar stores 3x often than non-app-clients – Congress of the FMCG Market (May 2019) The results of research on customer behaviours and their impact on brand loyalty among users of mobile devices. It covered the topic of dependencies between two kinds of customers shopping offline: using brand mobile app (app-clients) and not using brand mobile app (non-app-clients). The Long Night of Museums in Warsaw – data from smartphones allowed to skip the largest queues (May 2019) Selectivv carried out monitoring of ten selected places, and checking the number of participants in these institutions was possible thanks to the analysis of data from smartphones, using our proprietary Geotrapping® technology.
Do Ukrainians build their future with Poland? – the latest Selectivv research (March 2019) We have decided to check what information about Ukrainians is available on smartphones and tablets based on the analysis of data collected in Selectivv DMP. Users of the most popular applications (February 2019) We have conducted user research on four popular application categories. We have collected the results from the study in the infographic below. Check what weather, transportation, financial and VOD applications we all install the most on our smartphones.
This is a situation that repeats every year due to the Christmas peak observed in December. This time, the decrease is two times lower compared to the data from January 2019 to December 2018 and amounts to 4. 75%. This may result from the worse recent performance of the Index in December (the value of the Selectivv Handel index in December 2019 was lower by as much as 4% compared to December 2018). The current value of the Selectivv Handel indicator is 99. 31 points.
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How has the consumption of the internet on mobile, changed for children and young people? Will Poles visit shopping centers after the May Weekend? (April 2020) On April 16-18, 2020, we conducted a survey on 2, 400 people. The analysis purpose was to find out Poles’ opinions on issues related to visiting shopping centers. We asked about the large-scale commercial facilities visit’s related concerns or the location preferences. The recipients also answered whether they would decide to shop immediately after taking off current restrictions or prefer to wait. Finally, we asked what factors influence the visit of a selected shopping center. Selectivv. Will the opening of shopping centers end the shopping quarantine of Poles? Petrol market – what data from mobile says about trends? (April 2020) Selectivv Index Gas Stations is an indicator based on data of visits to selected gas stations during the calendar month. It shows how the number of visitors changes in the analyzed period.
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